Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Drinks | Retail | Videos
Processed Foods
Sweets & Desserts
Return to: FBR Home | Processed Foods | Sweets & Desserts

Arctic Zero launches new low-calorie ice cream in US

Published 22 March 2018

US-based Arctic Zero has expanded its product line with the launch of a new ice cream, made with real milk and cream.

Made with real milk and cream – yet only 280-360 calories a pint – Arctic Zero Light Ice Cream is naturally sweetened with cane sugar, making it the only light ice cream pint that does not contain sugar alcohols, corn syrup or other questionable sweeteners.

Arctic Zero Light Ice Cream will join the brand's original whey protein-based and lactose-free Arctic Zero Fit Frozen Desserts in grocery freezers this spring.

Arctic Zero CEO Amit Pandhi said: "We heard our consumers loud and clear – even with indulgence, clean ingredients matter.

"Sweeteners are a significant issue of concern and conversation for consumers. Many of the lower calorie ice creams in the category use questionable sweeteners like sugar alcohols that can cause bloating and digestion issues. Arctic Zero Light Ice Cream is naturally sweetened with cane sugar. We want people to feel good after indulging."

Pandhi said the team at Arctic Zero obsessed over delivering a premium ice cream flavor and texture experience and worked for months to achieve it.

Pandhi said: "While many people – particularly those with dietary restrictions – love our original whey protein-based, lactose-free Arctic Zero frozen dessert, others were looking for something more indulgent with a taste and texture like premium ice cream.

“In the spirit of 'no taste bud left behind' we set out to create a revolutionary everyday indulgence – a low-calorie ice cream that delights and truly satisfies.”

The result of Arctic Zero's innovation is a collection of seven delectable flavors of rich and creamy ice cream that are only 70-90 calories per serving with 2.5 grams of fat or less, including:

Cookies & Cream – An abundance of scrumptious chocolate sandwich cookies mixed into our creamy vanilla light ice cream for the perfect blend of favorite treats in one 90-calorie serving.

Chocolate Chunk – The only thing better than chocolate is more chocolate. This pint features our rich chocolate light ice cream with melt-in-your-mouth organic chocolate chunks from Italian chocolatiers; all for just 80 calories per serving.

Peanut Butter & Chocolate Cookies – In an unexpected twist on a craveable flavor combo, our peanut butter light ice cream is mixed with chocolate cookies and swirled with real peanut butter for a truly decadent indulgence.

Mint & Chocolate Cookie – Sweet, refreshing mint meets fudge-covered chocolate cookies in this 90-cal version of an ice cream classic, perfect for chilling out.

Vanilla Bean – Sometimes simple pleasures are the best. Unbelievably creamy, sprinkled with Madagascar vanilla beans and only 70 calories per serving, Arctic Zero Vanilla Bean Light Ice Cream is delightful on its own or as a complement to other desserts.

Cookie & Brownie Dough – Dough-M-G! Two sweet-tooth-satisfying mix-ins make this vanilla-based light ice cream flavor twice as nice, with less than a third of the calories of similar super-premium ice creams.

Toffee Crunch – The perfect 90-calorie treat for caramellowing out, this flavor features creamy Arctic Zero vanilla light ice cream with caramel swirls and generous chunks of crunchy toffee.

All flavors of the new Arctic Zero light ice cream are non-GMO Verified, Kosher and contain rBST free dairy.

Arctic Zero encourages ice cream lovers to try the light ice cream flavors by offering a sweet incentive.

Those who share their impressions or favorite flavors of the new Arctic Zero Light Ice Cream tagging @MyArcticZero on Twitter or @ArcticZero on Instagram with the hashtag #RealSweetSummer could win a summer's supply of the new product.

Arctic Zero will be scanning posts in the month of April to randomly select winners, who will receive all seven pints of Arctic Zero Light Ice Cream per month from May through August to, as the brand puts it, "spread some joy."

Pandhi said: "Ice cream makes us happy. It puts a smile on your face, an extra skip in your step and it can remind you of the many happy moments in which ice cream played a part.

"That's why we created Arctic Zero – so people can enjoy and take pride in treating themselves well. With Arctic Zero's commitment to clean ingredients, indulgence can feel good, too.

There's nothing in our ice cream to interfere with that simple pleasure. It's all good."

Arctic Zero Light Ice Cream will be available at natural and traditional grocers in the spring of 2018.

Along with the new Light Ice Cream product line, Arctic Zero will debut new, colorful packaging that evokes the pure joy of ice cream.

Source: Company Press Release