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Ben & Jerry’s launches limited edition Gimme S'more ice cream

Published 16 March 2018

Unilever’s subsidiary Ben & Jerry’s has launched a new limited batch ice cream flavor, Gimme S'more!.

There's just something about a s'more. Maybe it's smooshing the graham crackers around the toasted marshmallow or wiping melting chocolate off your face after taking a big bite. To harness the deliciousness of this campfire favorite, Ben & Jerry's created Gimme S'more, an ice cream take on a classic dessert experience.

Fans may ask, what makes Gimme S'more different from other s'more-inspired flavors (including current flavor S'mores)? Toasted marshmallow ice cream and a chocolate cookies swirl! Gimme S'more features a toasted marshmallow ice cream with chocolate cookie swirls, graham cracker swirls & fudge flakes. Ben & Jerry's has swapped out the chocolate base for a BRAND NEW toasted marshmallow ice cream.

Flavor Guru, Eric Fredette, said: "The toasted marshmallow ice cream base adds a new level and depth of flavor.

"We're constantly looking at how we can take our flavors to the next level and this was a great way to do just that." Fans are sure to find this iteration indulgent!

And since there's always room for s'more, Gimme S'more will be featured in a delicious sundae available exclusively at participating Ben & Jerry's Scoop Shops, featuring all of the toasted marshmallowy, chocolatey and fudgy goodness this new flavor has to offer! Gimme S'more rolls out to retailers and Scoop Shops nationwide in mid-March for an MSRP of $4.89.



Source: Company Press Release