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My/Mo Mochi launches new innovation

Published 12 December 2017

My/Mo Mochi Ice Cream has expanded the snacking experience with addition of premium ice cream pints with mochi bits.

An extension of the brand's commitment to offering creative and colorful snacking options, My/Mo Ice Cream with Mochi Bits brings innovation to the ice cream pint category and provides consumers with a new opportunity to snack on ice cream.

In less than one year, My/Mo Mochi Ice Cream has put mochi ice cream on the map, winning the hearts and taste buds of consumers nationwide with their colorful, poppable and flavorful varieties of mochi-wrapped ice cream bites.

After launching in January 2017, the brand has become the de facto mochi ice cream snack and has rapidly expanded distribution to over 6,000 retail locations across the United States, available in both the freezer section and their My/Mo Mochi Ice Cream Mochi BarsTM, located in the bakery section.

Building off the remarkable success of the brand's mochi ice cream, My/Mo's latest innovation reverses the experience for ice cream fanatics wanting to add some bite to their spoon-licking experience. Each carefully crafted pint of My/Mo Ice Cream with Mochi Bits contains pillowy pieces of mochi dough nestled within mouthwatering ice cream.

"After the overwhelmingly positive response to My/Mo Mochi Ice Cream, we are excited to expand our offerings with the launch of My/Mo Ice Cream with Mochi Bits," shares Russell Barnett, CMO of My/Mo Mochi Ice Cream. "As our brand's vision is to bring the snackability of mochi ice cream to the masses, this was a natural progression and delivers another way for consumers to chew their ice cream."

The new pint-size treats will be gluten-free, available in five flavor varieties: Strawberry, Mango, Green Tea, Chocolate & Salted Caramel and will hit retail shelves in early 2018.

Source: Company Press Release