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New Gingerbread Sandwich ice cream from Wall's

FBR Staff Writer Published 17 September 2014

Wall's, UK's ice cream brand from Unilever, is launching a new ice cream - Wall's Gingerbread Sandwich.

To be available in winter, Wall's Gingerbread Sandwich comes in vanilla flavour surrounded by soft gingerbread biscuits.

Unilever UK Wall's inhome brand manager Florence Howell told Food & Drink Innovation Network that: "Gingerbread is a popular flavour amongst consumers, especially during the winter months and Wall's Gingerbread Sandwich taps directly into this.

"By launching a substantial Christmas-themed treat in a format perfect for snacking, we are offering retailers a winning combination which is set to grow sales," Howell added.

Wall's Gingerbread Sandwich is available in signature red and white heart logo and key Christmas cues, including gingerbread men and snowflakes.

It has an RRP of £2.99 and is available in boxes of four 100ml units.