Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Drinks | Retail | Videos
Processed Foods
Sweets & Desserts
Return to: FBR Home | Processed Foods | Sweets & Desserts

Unilever unveils 20 innovations across five ice cream and frozen novelty brands

FBR Staff Writer Published 09 May 2018

Consumer goods giant Unilever has launched 20 new frozen treats in the US across its Breyers, Good Humor, Klondike, Magnum Ice Cream and Popsicle packaged ice cream and frozen novelty brands.

The company has unveiled the all-new Magnum Tubs while introducing new sizes like snackable Klondike Minis, along with other innovations across the Breyers, Popsicle and Good Humor lines.

Unilever Refreshments general manager Alfie Vivian said: "It's been a lot of fun reimagining some of America's favorite ice cream brands.

"We know people love ice cream and it makes them happy. From snackable sizes to cookie and candy mix-ins to better-for-you choices, this summer we're introducing treats that will satisfy every ice cream lover."

Unilever said that that the new tubs introduced for the Magnum ice cream brand are meant to be broken and have been released in various flavors like Magnum Milk Chocolate Vanilla, Magnum Dark Chocolate Raspberry, Magnum Milk Chocolate Hazelnut and Magnum White Chocolate Vanilla.

Apart from the Magnum Tubs, Unilever has added two new varieties Magnum Double Cherry Truffle and Magnum Mini Double Raspberry to its Magnum Doubles ice cream bar line.

In the Breyers ice cream range, the company has added four new combinations in Breyers 2in1 Oreo A Chips Ahoy!, Breyers 2in1 Reese'sb Reese's Piecesb, Breyers 2in1 Snickers C M&M's C and Breyers 2in1 Heathd Waffle Cone.

Unilever has expanded its Popsicle ice pop brand with the addition of Popsicle Fruit Pops made from real fruit, cane sugar, vitamin C and others. Popsicle Fruit Pops has been launched in four flavors – strawberry, mango, orange and raspberry.

Another frozen treat from the company - Klondike, which is known for stick-less novelties such as the Klondike bar and the Choco Taco, has launched its first-ever line of Minis. The snack-sized version of the stick-less bars is filled with ice cream in a chocolatey shell, said Unilever.

Good Humor, on its part has partnered with candy brand Reese's to introduce a sweet new variety in the form of Good Humor Reese's Dessert Bar. This new frozen treat is a blend of Reese's peanut butter sauce and wrapped by Good Humor cake coating.


Image: Unilever Ice Cream’s newly launched frozen treats in the US. Photo: courtesy of Unilever/PR Newswire Association LLC.