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Blue Bunny launches new ice cream line in US

Published 27 February 2018

Blue Bunny has launched Load’d Sundaes, an ice cream line that intends to offer an out-of-home ice cream sundae experience right from the freezer.

Load'd Sundaes are made with premium ice cream that's specially crafted to be soft and ready to dig into, straight from the freezer, so there's no need to wait for it to temper.

Load'd Sundaes are filled to the brim with signature Blue Bunny treats—chunky cookies, crunchy nuts, rich chocolate pieces and Blue Bunny's signature candy B's—deliciously swirled together with gooey syrups in a single-serve container.

Blue Bunny senior brand manager Rachel Lukoff said: "Load'd Sundaes redefine the premium ice cream sundae eating experience with an indulgent treat consumers could previously only find at an ice cream shop.

"Our team of sensory experts know that ice cream sundaes are one of consumers' favorite ways to enjoy frozen desserts. We created Load'd Sundaes to give people a delicious, ice cream sundae experience they can grab and go or enjoy from the comfort of their own home."

Load'd Sundaes come in eight delicious flavors, thoughtfully created to appeal to every sweet tooth's craving.

Bunny Tracks: A sundaed-up version of Blue Bunny's signature flavor! Vanilla ice cream with a fudge crackle swirl, crunchy chocolate-coated peanuts and peanut butter bunnies, topped with a gooey caramel sauce and more chocolate-coated peanuts and peanut butter-filled bunnies.

Chocolate Brownie Bomb: An explosion of chocolate! Chocolate ice cream with chocolate fudge swirls and chunks of chewy brownies, topped with a decadent fudge sauce and sprinkled with fudge brownie pieces.

Cookie Crunch 'N Fudge: A marriage of fudge and cookies! Vanilla ice cream with ribbons of fudge and fudge-dipped crunchy cookie pieces, then topped with more fudge-covered cookie pieces and fudge bunnies.

Cookie Dough Co.: An extreme cookie dough experience! Vanilla ice cream swirled with tons of fudge and chocolate chip cookie dough, and topped with more cookie dough pieces and fudge bunnies.

Additional fun flavors include Mint Chocolate Chunk, Salted Caramel Pecan, Peanut Butter Bunny and Strawberry Shortcake.

Starting in April, Load'd Sundaes will be available nationwide at major grocery and convenience stores in individually packaged 8.5-oz. cups, each with a suggested retail price of $2.99.

The introduction of Load'd Sundaes marks Blue Bunny's first innovation news of 2018. Stay tuned for more exciting ice cream announcements coming later this spring.

Source: Company Press Release